lunatic lab

look to the stars, in search of a better world.

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It is now 89 seconds to midnight.
— Bulletin of the Atomic Scientists

the doomsday clock

wait, what does a doomsday clock have to do with us? indulge us for a moment, and we'll get there. but if you really want to cut to the chase, click here.

this sectional is heavily themed around the doomsday clock by the bulletin of the atomic scientists. we swear we're not just saying what they have to say, however! we share many of the beliefs that they share; we just happen to find the doomsday clock analogy quite charming.

the doomsday clock was created by the bulletin of the atomic scientists in 1947 during the advent of the atomic age, when humanity figured out a means of being its own demise. it's meant as an indicator of how humanity is faring and whether it's bettering or worsening its own prospects for survival. throughout the years, the clock has seen a number of changes closer to and farther from midnight, or doomsday. how are we doing then?

poorly. the farthest humanity's been from midnight was in 1991, when the clock was at 17 minutes to midnight. so how the hell did we end up at 89 seconds to midnight? well, we could sit here all day listing off what humanity's done wrong, but then we'd be here all day. so here's three:

considering the decades of so-called innovation since 1991, you'd think the world would be better at finding solutions to these problems. however:

quite frankly we need to do something differently if we want the world to not just be better, but also survive:

Blindly continuing on the current path is a form of madness.
— Bulletin of the Atomic Scientists

it doesn't have to be this way

lunatic lab's mission is to save the world. yeah, right. we know we're not going to single-handedly solve all the world's problems. but we can try. and we can start by rejecting the status quo.

lunatic lab exists because we don't care about the existing guidebooks that explain how to run a profitable business. rather then selling a solution to an either existent or non-existent problem, we're instead here to solve problems. as a consequence, we can't tell you exactly what it is we offer, but we can tell you the rather... unorthodox principles that we abide by:

this may seem like lunacy to the average bystander. after all, why partake on a venture that doesn't make us rich, satisfy shareholders, or keep us out of the eye of controversy?

because this is how we make a better world possible.